9.09.2010

New Brand Name and Logo

Well, I'm ready to show you my new brand name and logo!  I am so excited about it.  The name is Banana Moon Studio.  I contemplated a lot of ideas and was very instrospective for awhile to come up with something that would be interesting and true to my personality.  While I was doing all this soul-searching I remembered one of my favorite memories.  When Drama Queen was maybe 18mos old we were driving home from my parents' house late one evening.  There was a yellow crescent moon in the sky.  DQ was sitting in her carseat in the backseat of our little Toyota Carola, which we no longer have.  She pointed out the window at the moon and said, "Beena", her word at the time for banana.  It wasn't in a really excited voice, she was just calmly pointing out that there was a banana in the sky.  When I remembered that it hit me that "Banana Moon" was a perfect name!  I thought at first "Banana Moon Stitches" or "Banana Moon Stitchery", but after an hour or so of thinking on it, I had it, "Banana Moon Studio"...Perfect! 
So, here is my new logo.  I love it!!!  I actually painted the colors onto a banana and then pressed it onto a sheet of paper.  The kids thought this was very funny.  Mommy doesn't usually do such silly things, afterall.  I used photo-editing software from http://www.picnik.com/ to perfect it and add the text (after scanning the dried painting of course).  I spoke to a lawyer about trademarking my name and logo.  It's rather pricey, which is what I expected, but I've got to wait until I get paid for some of my projects, which doesn't happen until they are actually out.  However, he said that actually getting it out there and using before I trademark it is good, because that way I will have a "date first used in commerce" to put on the paperwork when I fill it out.  So, here it is!  I would love to get your feedback on it!  What do you think?

I will begin tweeting  from my new twitter handle @bananamoonstdio very soon.  I will move my Etsy shop within a month to http://bananamoonstudio.etsy.com/, I will probably not change my blog though until late October.  I'll announce it here when I make each change.  I hope that I won't lose any of my loyal followers when I make all these changes.  Bytheway, my blog is already designed and set up, I just haven't posted anything yet.  You can check it out at http://bananamoonstudio.blogspot.com/.  I still have to rewrite the contact info on the two patterns that are for sale in my etsy and ravelry shops, and change the name of my ravelry pattern store.  So, there it's lots to do to make the change.  Let me know what you think!

Happy crafting!

April :)

7 comments:

  1. I think it is sweet how you selected your name. I wish you lots of luck, it's always best to follow where your heart leads you.

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  2. I love it, especially the design of it. Much more memorable too.

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  3. I LOVE THIS!!!!! It looks so professional, but fun!!! YOu really did a great job and this, and bonus. . .it is meaningful to you !!! Great Job, good luck in your adventure!!

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  4. Cute!!! I love the name and the logo. Very creative!

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  5. Simple Home CreationsSeptember 9, 2010 at 9:21 PM

    How fun!! The logo is great!! I love the background story on it too, especially if you are including this explanation into the new profile page on your site!

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  6. April I love the logo. I to have been struggling with a name and had not thought to go in a non-name related direction. You have given me something to think about with your logo.

    I am a want to be designer still trying to get my first published work.

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  7. I sure appreciate everyone's enthusiasm for my new name and logo. I love it too! Leandra, I hope that your design endeavors go well! Thanks for the complement. Most of the designers I know of just use their actual name or a nickname for themselves. I really felt though that I wanted an interesting name that would inspire other people, and that wouldn't pigeonhole me into only crochet design, so that if and when I dabble in other crafts I won't have to do it under another name. Best of luck in figuring out your brand!

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